About · since 1997
A family story in paper and board, since 1997
MAG 97 Ltd is one of the first private companies in Bulgaria, founded to supply paper and board for printing and the production of packaging. Our history, goals and future are built on quality, trust and integrity.
Chapter 01 · History
Founded in 1997 by Georgi Nedev
MAG 97 Ltd was founded in 1997, one of the first private companies supplying paper and board for printing and packaging production. Two generations built the business on quality and trust.
Fair dealing has brought us long-term contracts and the trust of our foreign partners, while the market’s high standards drove our commitment to accurate deliveries and constant communication.
Chapter 02 · Market experience
More than 25 years of insight into the market
More than 25 years of experience let us choose suppliers on quality, market share and service, and recommend the right product. Working with the leaders in production gives us a broad view of the market and of innovation in the sector.
Paper types have become more specialised, and so has certification, for sustainability, biodegradability, management quality and food-contact approval. MAG 97 Ltd. holds an FSC™ Chain of Custody (CoC) certificate, FSC™C164738.
Our values
What MAG 97 is built on
Four principles that guide our work every day, from choosing the mill to the final delivery.
Quality
Our focus on quality has made a huge contribution to our success, we choose products and mills by strict criteria for specification and consistency.
Integrity
Correctness in our relations has won long-term contracts and trust from both our clients and our foreign partners.
Direct import
As a direct importer and distributor, we work to improve every aspect: delivery, warehousing, packaging, service and communication.
European partners
Choosing proven European manufacturers gives us quality, traceability and access to innovation in the industry.
Chapter 03 · Our goals
A stable company and a desirable partner
Our goal is to remain a stable company and a partner worth having, working to European standards, with better service, high-quality products and flexible terms for our clients.
Quality also depends on storage: temperature, humidity and light look like small factors but determine the finished product. So we improve every aspect of our work: delivery, warehousing, packaging, service and communication.
Chapter 04 · Future
A reliable partner for the long term
We will keep proving ourselves a reliable long-term partner, with financial discipline and a constant presence in the European and world markets, and with our clients’ satisfaction first.
We have come through a financial crisis, a pandemic and other upheavals, they taught us discipline and flexibility and confirmed our position as a stable partner. Under managing director Mihail Nedev, the second generation continues to work towards quality.